Founded in 2009 by moi (Sara Augustus), For the Love of Moi started out as a lifestyle & opinions blog that was a bit of a mish-mash. Over time the content, style and vision for the blog naturally evolved and became more focused on sharing life experiences and thoughts that would support, humour, inform and inspire women across the world that are on a journey of self-discovery, love and appreciation.

Here on For the Love of Moi you will find regular reads that share real and relatable personal experiences and thoughts from travel advice, to wellbeing tips, reviews, personal self-discovery stories and of course the amusing stories like that time I treated myself to the world's worst bikini wax in the Caribbean, and much more.

For the Love of Moi aims to inspire women to lead positively selfish lives by taking personal pleasures in the small things and exploring life outside of comfort zones!

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